If you’re selling a home, it makes sense to highlight its most attractive features. To do this, you need to understand what today’s buyers want. With that in mind, here are some property selling points you should consider.
Location
You’re selling a place to live so be sure to let potential buyers know why they would enjoy living in your area. Be as specific as you can. For example, instead of just saying “there’s a great range of gastropubs nearby”, drop in a few names and any key points like awards.
If you’re selling a family home, then be sure to highlight child-friendly facilities. Good schools are an obvious point to mention but there are others. Think about pre-school children and post-school/school-holiday activities. It might also be worth mentioning pet-friendly facilities. In fact, these can be of interest to buyers even without children.
Have a look on social media and see if you can find any accounts relevant to your area. Instagram can be particularly good here since it’s based on pictures and shorter videos. This can be an easy way of showcasing your locality to buyers without you having to go out and take a lot of pictures/videos.
Private space
The amount of private space you have will be defined by your property deeds. The attractiveness of the private space you have will be determined by various factors. One of these is presentation and that is very much within your control. If you have any outdoor space at all, make the most of it. Even a tiny patio or balcony can be a selling point.
Parking space can be especially valuable. If you can’t get any beside your home, you might want to try and see if you can buy any near your home. Having a short walk isn’t as convenient as parking at your door but it can be a lot more convenient than having to fight for a parking space.
You’re definitely going to have indoor space so make the most of that. Read up on interior design tricks for making spaces look bigger. See which ones can be applied to your space. Remember that even well-known tricks can still be very effective. For example, it’s probably fairly common knowledge that mirrors amplify light and space, but the trick still works.
Practicality
Cover off anything which contributes to keeping your property windproof, waterproof and warm. That would include, for example, insulation, central heating and double-glazing. Again, be as specific as you can. For example, if your boiler is relatively new make sure to mention the fact.
Also, cover off any features which enhance physical security. For example, what is the state of your windows and doors? Do you have any smart security devices you’re leaving behind? Is the approach to your home well-lit? If so, do you control the lighting or is it street lighting?
Last but definitely not least, think about connectivity. Does your house have plenty of electrical sockets or even USB sockets? Do you have wired internet as well as wireless internet? What’s the speed like? If it’s not great, is it due to be improved? How’s your mobile signal?
The issue of upgrades
Keep in mind that there is a difference between making an upgrade to your home for you to enjoy and making an upgrade to your home to increase its sales value. Remember that advice on what buyers look for in a home can only ever be based on statistical trends.
The statistics may indicate that buyers, in general, value a particular feature but that doesn’t mean that any particular buyer will. Even if they like the idea in principle, they may not like how you have implemented it. Even if they do, they might not like it enough to pay more for the property.
Think carefully before securing other debts against your home. Your home may be repossessed if you do not keep up repayments on your mortgage