What to Do If Your Property Isn’t Selling: Tips for Sellers in a Tougher Market

Selling a home can be stressful in any market, but when conditions are less than ideal, it can be even more frustrating. If your property has been listed for a while with little interest or no offers, it may be time to step back and reassess your approach.

There are several key reasons your property might not be selling, along with practical strategies to improve your chances of getting that all-important offer.

1. Price Realistically, Not Optimistically

Price is often the number one reason a property fails to attract offers. In a slower market, buyers are more price-sensitive and have access to more listings. If your home is priced higher than similar properties in the area, you may be missing out on serious interest.

Compare recent sale prices of similar homes in your postcode. Ask your agent for updated valuations based on current market activity. Consider reducing the asking price to re-engage interest. Even a small price drop can trigger new viewings.

2. Reassess Your Marketing Strategy

Sometimes, it's not the property itself but the way it's being presented. Poor photographs, bland descriptions or limited advertising exposure can all impact the visibility and appeal of your home.

Invest in high-quality, professional photos. First impressions count. Make sure your listing is featured on major portals such as Rightmove and Zoopla. Update the property description to highlight key features, recent upgrades or lifestyle benefits. Use social media and local groups to extend your reach.

3. Improve Kerb Appeal and Presentation

Buyers form opinions within seconds of arriving. If the outside looks unkempt or the inside feels dated or cluttered, they may struggle to see the potential.

Tidy the garden, repaint the front door and fix any visible defects. Clear away clutter, depersonalise and give each room a clear function. Consider repainting walls in neutral tones to make the space feel fresh and welcoming.

4. Be Flexible With Viewings

Inconvenient viewing times or limited access can discourage prospective buyers, especially if they work full-time or are viewing multiple properties in one day.

Offer a range of viewing slots, including evenings and weekends. Allow your estate agent to manage viewings on your behalf. Avoid being present during viewings to give buyers the freedom to explore.

5. Get Honest Feedback – And Act on It

Feedback is a powerful tool. If viewers consistently raise the same issues, it’s important to take those concerns seriously.

Ask your agent for detailed post-viewing feedback. Identify common themes and consider addressing them where possible. If buyers are mentioning a lack of storage, for example, look for ways to show how the space can be better utilised.

6. Consider Incentives

In a competitive market, a small incentive can make your home stand out. Buyers are often stretched financially and appreciate anything that can reduce their upfront costs.

Offer to include appliances, furniture or pay for the buyer’s legal fees. Be open to negotiating on completion dates or offer to cover the cost of a survey.

7. Work With the Right Agent

If your home has been listed for a while with little progress, it may be time to evaluate your estate agent. Some agents overpromise to win instructions but fail to deliver on marketing, communication or negotiating.

Look at how your agent is promoting your property compared to others in their portfolio. Ask how often they are updating their strategy or speaking with interested parties. If needed, consider switching agents – a new agent can bring fresh energy and ideas.

Final Thoughts

Selling in a tougher market requires more than simply listing your property and waiting. The right pricing, presentation and strategy are essential. While the process might take longer than expected, taking a proactive and flexible approach can make all the difference.

Let’s get your sale moving in the right direction. Additionally, for mortgage advice, please feel free to contact me.